Privacy Policy

1. Introduction

Digital Dream Works LLC (“DDW,” “we,” “us,” or “our”) operates the Lyra AI Voice Operations Platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

2. Information We Collect

2.1 Information You Provide

• Contact information (name, email, phone number, business name)
• Account credentials
• Business information for AI configuration
• Payment information (processed by third-party providers)
• Communications with our support team

2.2 Information Collected Automatically

• Call recordings and transcripts (for service delivery and quality)
• Usage data and analytics
• Device and browser information
• IP addresses and location data

2.3 Advertising & Analytics Technologies

We use third-party advertising and analytics services to measure marketing performance, understand how visitors use our website, and deliver relevant ads. These services may set cookies or similar technologies and collect limited usage data:

• Google Tag Manager (GTM) — container used to load the analytics and advertising tags listed below.
• Google Analytics 4 (GA4) — measures page views, session duration, and user interactions. Data is controlled by Google under Google's Privacy Policy.
• Google Ads — measures conversion events from paid advertising. To enable Enhanced Conversions we may send hashed (SHA-256) email and phone number to Google; plain values are never transmitted.
• Meta Pixel & Conversions API (Facebook / Instagram) — tracks page views and conversion events for our Meta advertising. Conversion data may be sent both client-side and server-side. See Meta's Privacy Policy.

You can opt out of advertising and analytics trackers at any time by rejecting optional cookies in our cookie consent banner. We honour Google Consent Mode v2 signals — when consent is denied, these services run in a restricted mode that does not set identifiers. Rejecting advertising cookies does not affect your ability to use the site.

3. How We Use Your Information

We use collected information to:

• Provide and improve our AI voice services
• Process appointments and leads on your behalf
• Send service-related communications
• Process payments and billing
• Analyze usage to improve our platform
• Comply with legal obligations

4. Information Sharing

We may share information with:

• Service providers who assist in our operations
• Calendar and CRM integrations you authorize
• Advertising and analytics partners listed in Section 2.3 (Google, Meta) — in limited, often hashed, form to measure marketing performance
• Legal authorities when required by law
• Business transferees in case of merger or acquisition

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your information. This includes encryption, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Call recordings are retained for 90 days unless longer retention is requested. You may request deletion of your data at any time.

7. Your Rights

Depending on your location, you may have the right to:

• Access your personal information
• Correct inaccurate data
• Request deletion of your data
• Opt out of certain data processing
• Data portability

8. HIPAA Compliance

For healthcare clients, we design our services with HIPAA considerations in mind. We can enter into Business Associate Agreements (BAAs) upon request. Our AI is configured not to collect or store Protected Health Information (PHI) beyond what is necessary for appointment scheduling.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at: